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Turn on Notifications! Is it worth it?

You’ve probably seen the posts suggesting you turn on notifications for different pages, but what does this really mean?


The reason behind this trend is that Instagram has changed the algorithms. Following Facebook, Instagram now aims to show you posts they think you will enjoy, based on your user history. They believe this change will make your experience on Instagram more enjoyable and ensure you don’t miss out on posts from other users you would appreciate.

Related: 8 Common Instagram Mistakes You Could Be Making

The suggestion to turn on notifications is to ensure you don't miss posts from your favourite Instagrammers. By turning on the notifications for their profile, you will receive a push notification whenever they post a photo.

While this might sound like a great idea, will receiving a notification (or multiple notifications) from profiles you like encourage you to engage with them, or will the repeated notifications just annoy you?

To test this movement, I turned on the notifications for one profile I follow, but honestly it hasn’t made a single difference in how often I engage with them. I received a notification they had posted a new photo, but it hasn’t encouraged me to visit the post or the profile. After a while I turned off the notifications. I still follow the profile – they have good content. But how many users have turned on notifications for several profiles, only to get fed up with the post alerts and unfollow the profile that initially encouraged the notifications to be turned on.

So, what should you do? My advice is to do 2 things.

1. Don’t beg for your followers to do anything – including turning on notifications, and

2. Post good content. Good content will always triumph.

By posting good content, content that your followers recognise you for, will in turn encourage your true followers to visit your profile to see if they have missed anything, and over time your posts will remain in their feeds. Quality content will always prevail.

Related: Is it okay to recycle your content?

So next time you see a “Turn on Notifications” post, think twice before you follow the request.

Thanks for reading, and if you have an opinion about this topic, I’d love to hear about it.

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by Sam Spence – Founder & Principal Executive Assistant, Executive Virtual Associate.


Date posted: 2016-05-08 | posted by: SamSpence




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