CALL US: 0400 569 657
CALL US: 0400 569 657

Book Review Ė Ready to Soar, by Naomi Simson

It seems from the contents of the book to read as a guide book for entrepreneurs. In fact, Naomi states within the introduction that this book is intended to help your dreams come true on your journey to entrepreneurial freedom. Ready to Soar

ďI want to help you control your business, rather than your business controlling you.Ē Naomi Simson

The pages are intertwined with valuable quotes from internationally renowned celebrities, fun facts, and activities, as well as Naomiís experiences.

My business is moving from the start-up phase, and I do wish I had read this book before I jumped into my entrepreneurial journey. In the last 3 plus years, Iíve considered the impact of my business on my personal life and lifestyle Ė not something I thought about initially. Naomi reminds the reader to consider how your business will impact your personal budget and time, plus how many adjustments you are prepared to make or sacrifice for your business success. Do you think of nothing else except your business?

When you are preparing for your business launch or progression to the next level, ensure you draw on past experiences and learn as much as you can via connections, mentors and the like. Ensure you have contingency plans that include an exit strategy, business growth and need for additional funds to name a few.

The third part of the book talks about pitching your business. And before you write this section off, consider the following quote from Natalie Massenet that Naomi included within the book.

ďNever forget that you only have one opportunity to make a first impression Ė with investors, with customers, with PR and with marketingĒ

Learning to pitch your business is more than asking investors for money. Itís about knowing your business inside & out, knowing who to trust and knowing how to conduct yourself professionally to attract more clients, staff, mentors and valuable partnerships.

Ready to Soar talks about partnerships. Does every business need one? What role will the partner play within the business? How do you choose the most successful partner? If partnership is on your businesses agenda, this book will help you assess these questions and more to ensure your business success continues to grow.

Related: 10 Business books you should read this Summer.

What are my take away lessons from this book?

1. Re-read it again within the next 12 months. My business is on a growth curve, and although I have plans for the future and a mentor to help me along the way, Iím certain I will face new hurdles that I havenít yet considered, and the best approach may just be between the pages of Ready to Soar.

2. Continue to understand my numbers. Each month I delight in collecting the data on my business that forms my KPIs. Knowing these numbers and reviewing them each month keeps me in touch with areas within my business that are travelling well, but also areas that may need more attention. I have a good accountant (who is a member of my mastermind group) and he is a constant source of valuable information.

3. Get to know my customers better. Defining my ideal client is an ever-evolving task I undertake and revisit within my business. Iíve never been completely satisfied with my definition. Naomi has included an activity within the pitching section of the book coaching readers to list all the things we donít know about our customers or potential customers. From there we are to record where to get the answer from. I think this approach is not only refreshing, but tackles the problem realistically.

4. Learn to tell my story in a more memorable way. Naomi touched on this within the pitching section, and I will spend more time refining and practicing my story to excite those listening. Iíve heard Naomi speak previously, and I know it took 2 months and 4 days for Red Balloon to secure its first customer. How do I know this? Naomiís story was amazing and memorable! (Plus, she reminded me within her book)

Who is this book for?

Initially I assumed this book was for those yet to embark on their business journey, or at least very early on in their venture. However, having now read it cover to cover, and being a solopreneur who is (at the time of writing) in her fourth year of business Ė I believe it is valuable to any business owner, inventor or entrepreneur who is ready to start, within the initial years or has a more established business ready to progress to the next stage.

Have you read Ready to Soar? Iíd love to hear your thoughts on the book.

Download our complimentary eBook: Outsourcing is not a dirty word.

By Sam Spence - Owner & Executive Virtual Assistant, Executive Virtual Associate.

Date posted: 2016-06-21 | posted by: SamSpence

Share on Tumblr


Thanks Sam. Great review, I might just get a copy of this book myself
Date: 2016-06-26 | comment by: Nat

Great Stuff
Date: 2016-06-26 | comment by: Anji

When you write a book you wonder who will read it and if it will make a difference... This review shows me that the time I spent was not in vain ... Many people will get many and varied aspects for their own personal circumstances
Date: 2016-07-04 | comment by: Naomi

I am ready for this book and will look for it.
Date: 2016-07-05 | comment by: Barbara

Thanks for the review. It seems to me that approach is catchy & simple rather making it complicated and so reader losts his / her concenetration. I have to catch a copy.
Date: 2016-07-05 | comment by: Kaiser

Where is your book available Naomi It sounds very interesting and would really be interested in the section of pitching. It is true the first impression we create is so critical in our success. The trouble is I am so passionate about what I do and the positive impact I can make, especially on local business that it overrides my presentation. Is there any advice for me to present in a more professional way. Would really appreciate any advice in this area.
Date: 2016-07-05 | comment by: Jenny Shippen

Post a comment  
Please Enter verification code below

Share your workload with us! 




FreshBooks - Learn more